Is Kraft Back Duplex Board the Best Choice for Gift Boxes?
Introduction
When a customer receives a gift box, more is communicated than just the item inside the box itself gives the first impression. Packaging should protect, present, and persuade. Among many choices, Kraft Back Duplex Board has gained traction as a middle path between rigidity, affordability, and environmental appeal. But is it truly the best choice for gift boxes? In this post, we explore its strengths, weak points, and how to decide if it fits your gift packaging needs.
What Is a Kraft Back Duplex Board?
Kraft Back Duplex Board is a paperboard with two distinct faces: one side is coated or finished for high-quality printing, while the reverse side carries a natural kraft (brown) backing.The coated side is smooth, ideal for branding, logos, and graphics; the kraft side adds a rustic, organic aesthetic and structural support.
Typical thicknesses range depending on GSM (grams per square meter) and required rigidity. For gift packaging, you might see duplex boards in the 200–450 gsm range, or even thicker (laminated or multi-ply) for sturdier boxes. The dual nature of this board means you get one premium printable surface and one functional backing a balance many brands appreciate.
What Are the Advantages of Kraft Back Duplex Board for Gift Boxes?
1. Strength & Rigidity
While not as solid as rigid chipboard, a well-specified Kraft Back Duplex Board can provide sufficient rigidity for most small to medium gift boxes. The kraft backing reinforces its structure, helping resist bending or crushing during transit.
2. Excellent Printability on the Face Side
Because one side is coated and smooth, it supports high-resolution printing, vivid graphics, and even special effects like spot UV or embossing. This helps maintain brand presentation and reinforces the premium feel.
3. Eco-Friendly Perception & Sustainability
Consumers increasingly reward brands using sustainable packaging. Kraft-backed duplex board is often made from recycled pulp and is recyclable itself, offering a strong green narrative.This is especially relevant in gift packaging, where presentation and values go hand in hand.
4. Cost-Effectiveness Compared to Rigid Boards or Plastics
While rigid boards can be expensive (especially custom sizes), Kraft Back Duplex Board often strikes a balance: you get decent structural integrity with lower cost. Bulk production further reduces price per unit.
5. Lightweight Nature & Shipping Efficiency
Lighter packaging reduces shipping costs, which is advantageous especially for e-commerce or gift deliveries. The board’s weight is an asset, provided it still protects the product during transit.
6. Aesthetic / Natural / Rustic Appeal
The contrast between a clean, printed face and a kraft interior/back gives an appealing, artisanal look. For brands wanting an eco-chic or “crafted” image, this style resonates well.
What Are the Limitations / Drawbacks?
• Not Ultra-Premium Sensation: Compared to rigid chipboard or luxury materials, it may feel “less” premium to discerning customers.
• Moisture / Humidity Risk: Unless coated or laminated, the kraft back can absorb moisture, weakening structure or causing warping.
• Weight / Size Limits: For very heavy or large gift boxes, this board may not suffice on its own.
• Single-Side Print Challenges: If you want to print on both interior and exterior faces, the kraft side is more constrained.
• Edge / Fold Durability: The exposed kraft edges may show roughness; folds might crack if not scored properly or if the board is too stiff.
How Does Kraft Back Duplex Board Compare to Other Materials?
| Material | Strength / Durability | Cost | Printability | Premium Feel | Sustainability |
|---|---|---|---|---|---|
| Rigid chipboard / millboard | Very high | High | Good (coated) | Very premium | May not be fully recycled |
| Fully coated art board | Medium-high | Mid | Excellent | Good | Varies |
| Corrugated / corrugated paperboard | High structural support | Low | Moderate | Moderate | Good |
| Kraft Back Duplex Board | Medium | Mid | Excellent on one side | Moderate | Strong |
In many gift packaging cases, duplex boards sit in the “sweet spot” better than ordinary paperboard; cheaper and lighter than rigid boards; good for branding; more sustainable than plastics.
Use Cases: When Is It the Best Choice?
Ideal Scenarios
• Gift boxes for medium-weight items like fragrances, accessories, chocolates, small electronics
• Seasonal or promotional gift sets
• Brands emphasizing eco-friendly or artisanal positioning
• Limited edition / custom boxes where visual appeal matters
Less Ideal Scenarios
• Very heavy items (e.g. large electronics, heavy glass)
• Situations requiring premium unboxing tactile experience
• Environments with high humidity unless properly coated
How Thick Should Duplex Board Be for Gift Boxes?
A common question is: how thick should a duplex board be for gift boxes? The answer depends on the weight and fragility of the item. As a rule of thumb:
• Light items → 200–300 gsm
• Medium items → 300–400 gsm
• Heavier items or structural demands → consider lamination, multi-ply, or even rigid board
Always prototype and test drop, compression, and handling tests help you validate the choice.
Is Kraft Back Duplex Board Recyclable?
Yes in many cases, the board is recyclable, especially when free of complex laminates, plastic films, or metallic finishes. Many recycling systems accept paperboard, and customers favor sustainable packaging that they can dispose or recycle responsibly. However, ensure that any coatings or barrier layers are compatible with recycling.
Can You Print on Both Sides of Duplex Board?
Technically, yes but with limitations. The coated / printable side gives excellent output. The kraft side, however, may produce muted prints or require special inks or priming. If double-sided printing is essential, you might need to evaluate other board types or accept a simpler design on one side.
Conclusion
So, is Kraft Back Duplex Board the best choice for gift boxes? The simple answer: often yes for many gift box use cases, it delivers a compelling balance of printability, cost, structural ability, and sustainability. But “best” depends on your product’s weight, your brand’s premium requirements, and your environment. Where super luxury or heavy duty is needed, complement with reinforcement or choose more premium materials.
If you’re designing gift boxes now, test prototypes, evaluate finishes, and align with your brand’s message. And if you’d like help selecting the exact specification or ordering custom boxes, Edicon Paper Products is ready to guide browse our Kraft Back Duplex Board offerings or contact us for tailored solutions.
